AAA

NEW AND DYNAMIC ENERGY.

This approximately 70,000 SF tenant improvement office project located in Bellevue, WA was created for a nationally renowned company that, for over a century, has led the way in roadside assistance. As a company with a new message and broader scope of services than ever before, the design concept was to create a space that reflects this brand’s new and dynamic energy. Through use of branded graphics and colors against bright, reflective backdrops and collaborative open workspaces, a sense of cohesion was created between departments in uniting the brand identity. Reclaimed wood finishes were used to enhance characteristics of their Northwest home which, combined with the other design elements creates a space that embodies their mission of service and heroism in modern day roadside assistance.