T-Mobile Charleston

CALL CENTER BECOMES TOWN CENTER.

T-Mobile’s existing Charleston call center was spread out over several floors with little sense of center, organization, or brand identity. Finding a new single-floor site to host such a large calling center was proving difficult until they came across an abandoned Kmart in Charleston, NC. The abandoned Kmart site offered a 130,000 sf single-floor space with a spacious column grid. This adaptive reuse of an iconic brick and mortar retail site would become T-Mobile’s largest call center to date and their new prototype for future sites.

We leveraged the large floor plate by organizing it around a “Main Street” concept offering a distinct navigation path from which employees can access key gathering areas, such as the café, movie theater, game room, and employee store. This main thoroughfare is an active space, where one-on-one focus or group meetings with coworkers are encouraged. Brand-integrated wayfinding and energizing corporate graphics give a clear sense of company identity throughout the space.